Ranked segments, side by side
Example segment ranking. The accessible labels below describe what each row shows.
app.resultory.com/segments
Mid-tier firms73
House builders58
Solo surveyors41
- Mid-tier firms — highest battle score, marked as the winning segment.
- House builders — still competing, mid-ranked.
- Solo surveyors — falling behind, lowest score.
An AI-generated persona is still a hypothesis. Resultory keeps several possibilities alive until real evidence makes one stronger.
What each comparison answers
| Dimension | Question answered |
|---|---|
| Problem pressure | How active and consequential is the problem? |
| Evidence strength | How much verified support exists? |
| Frequency | How often does the problem occur? |
| Workaround intensity | Are people already spending time or money solving it? |
| Buyer accessibility | Can the founder realistically reach them? |
| Trust path | Is there a warm or contextual route? |
| Commitment | Are people moving beyond interest? |
| Confidence | How complete and reliable is the evidence? |
Component scores, not one hidden total
A single score hides timing, uncertainty and contradictions. Resultory shows each dimension separately.
Mid-tier firms — example scores
- Problem pressure
- 4/5
- Already trying to fix it
- 5/5
- Reason to act now
- 3/5
- Can they buy?
- 4/5
- Can I reach them?
- 5/5
- Trust path
- 3/5
- Will they try it?
- 4/5
- Evidence of spending
- 2/5
Decision states
Each segment moves toward one of three decisions. Colour signals state; the label and icon make it legible without colour.
PASS — Keep going
Sufficient evidence supports another test.
REFINE
Plausible, but one important unknown must be answered.
PAUSE
Current evidence does not justify more founder effort.
Segment history
Ranks change as evidence arrives. Failed segments and unworked candidates are kept — not just the winners.
| Segment | Initial | Current | Evidence | Experiments | Commitment | Why confidence moved |
|---|---|---|---|---|---|---|
| Mid-tier firms | 3 | 1 | 7 | 3 | Pilot | Workaround evidence repeated across sites |
| House builders | 1 | 2 | 4 | 2 | Interview | Added two workflow interviews |
| Solo surveyors | 2 | 4 | 2 | 1 | Replied | Low urgency reported twice |
| Civil engineers | 4 | 5 | 0 | 0 | — | Unworked — no evidence yet |