Guides
Frameworks
The Discovery Graph
Map problems, segments, evidence, people, and experiments in one connected view.
ReadTools
Hypothesis Generator
Turn your product description into structured, testable customer hypotheses.
Explorer planEvidence Tracker
Record observations, interviews, and signals with confidence levels.
Builder planExperiment Planner
Define the next test, success threshold, and what would disprove your hypothesis.
Builder planDiscovery Memory
Your accumulating record of what worked, what failed, and what to test next.
Builder planRecommended reading
- The Mom Test by Rob Fitzpatrick — how to talk to customers without lying to yourself
- Running Lean by Ash Maurya — the lean startup methodology applied
- The Startup Owner's Manual by Steve Blank — the customer development bible
- Talking to Humans by Giff Constable — a practical guide to customer interviews
These are genuinely useful books. No affiliate links unless James adds them.